What incentives are there for people to write reviews on a product or website (on the net)?
Amazon and ebay do great – but there’s so many website that allow for reviews and there are none. I’m trying to find a new doctor and barely any yellow page results have reviews. Whenever I look for products it takes a while to find a review from somewhere other than Amazon (although I’m lucky if Amazon has a review). Reviews help everyone. I started putting up good reviews for the doctors I liked. Anyhow – was wondering from a personal standpoint and a marketing standpoint (ASIDE FROM MONEY) what is a good incentive to get someone to post a review about a product or service?